Instagram is a social, mobile photography app. They have 100 million monthly active users, and 40 million Instagram photos are posted per day. Purchased by the leviathan of social media that is Facebook in 2012, Instagram seems to be some kind of “big deal”.
From a commercial perspective, Instagram is an immensely easy-t0-use and popular social platform, and its default setting of making all images open the public makes it eminently available for market research (for example: I can search the tag “#target” and tap into what people are thinking and reacting to about Target and their stores). Instagram is also an excellent medium for brands and celebrities to communicate directly and intimately with their fans. Images are in many ways the language of the commercial world, and Instagram is a platform catered directly to that language.
Above and beyond the “market value” of Instagram, it is also…
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